Circumstances and geography have found me shopping in ALDI (do you need to capitalise it, like LIDL, or is it just Aldi?) quite a lot recently. I'm generally accompanied by the lady, who knows exactly what is what in there and guides me through the process ever so smoothly, subtly steering me clear of the 29 cent custard creams in the process.
But yesterday found me there alone, getting stuff for dinner. This task accomplished, I began looking for the pink lemonade that we got there the other week. Having no success in this quest, I was about to go up to a manager type who was busying himself in the booze section to ask where I might find this most satisfying of liquids. But then I stopped short, remembering that the reason these places are about 20 times cheaper than Tesco or Supervalu is because, like Ryanair, they save money by not doing customer service. I had this vision of the manager suddenly pulling out a loudhailer and shouting
"ATTENTION CUSTOMERS, PARTY TIME IS OVER! THOSE PORK CHOPS FOR 1.99 ARE NOW GOING TO COST YOU 5.87 AND WE WON'T BE DOING THOSE 2GB MEMORY STICKS FOR 12 CENTS ANY MORE. ANDREW COULDN'T FIND HIS WAY AROUND AND NOW HE'S FUCKED IT UP FOR EVERYONE."
So, I leave, sans delicious lemonade, but vowing to return on Thursday with a GPS to help me find the memory foam pillows for 12.99.
I relay my fears to the lady later on.
"Nah," she laughs, "they're really nice in there."
Seriously, then, what's the catch?